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A Stratly publication · Monthly

Base Case

A monthly perspective on ConTech and AEC software.

What actually changed, and what it means for the company you’re building.

STRATLY PRESENTSBASE CASE
BASE
CASE
CARLOS CORDEIRO MONTHLY PERSPECTIVES
The publication

Ideas worth returning to.

Base Case is my monthly view on developments in ConTech and AEC software. It’s written for founders and leadership teams who want to understand the decisions behind industry headlines.

Subscribe above, or browse the published Base Case editions below.

From the archive

Previously published.

03
3 November 2026 · Perspective

The budget the demo comes out of.

Good demos keep ending in stalled deals. The reason is usually which budget the purchase has to come out of, and who owns the route into it.

Read this edition ↗
02
15 September 2026 · Perspective

The absorption gap.

Technology and capital are moving quickly. The question is whether the built environment can absorb them at the same pace.

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01
13 July 2026 · Q2 2026 · Market State

The quarter the platform paradigm reasserted itself.

Two incumbents made their largest-ever acquisitions in a single quarter. Beneath the headlines, capital concentrated and the middle of the market was repriced.

Read this edition ↗

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