Different situations need different levels of involvement.

Focused Strategic Assessment

When you’re facing an important strategic question, you don’t necessarily need a lengthy consulting project. You need to understand your options and what the evidence says about them.

We start by defining the question that needs answering. I review the available customer, market, and competitor evidence and, where useful and agreed, speak with customers or prospects. Then I work through the findings, uncertainties, and trade-offs to develop recommendations.

Within a focused engagement, typically three to four weeks, you’ll receive concise written findings, an assessment of your options and trade-offs, and recommendations where the evidence supports them, followed by a working session to discuss the way forward.